Every dollar you spend at a local business creates 3 1/2 times more local economic benefit than dollars spent at a chain or online.
The Runner's Soul - Elmhurst and La Grange, IL
The Runner’s Soul, with two stores located in the metro Chicago market, has a long history of partnering with small business to support the local economy. Through events, clinics, and seminars, The Runner’s Soul partners with local retailers and service providers to cross-market and provides visibility to both new and seasoned businesses in the towns they serve.
One of the most popular events has been the semi-annual women’s Soul Sisters Night, which brings local stores into The Runner’s Soul with an opportunity to promote their businesses to female customers of The Runner’s Soul. Each business is encouraged to present their products and services to the female running community through samples, giveaways, and free services. The diverse list of participating stores includes but is not limited to: Fanny May Chocolates, Elmhurst Olive Oil, Tannins Wine, Bleeding Heart Bakery, Pure Harmony Massage, and Essential Skin & Beauty Spa. This event has provided a wonderful environment for local stores to introduce themselves to the running community while presenting customers of The Runner’s Soul with the opportunity to create relationships with the leaders of these exciting businesses.
Another regular event is the weekly Soul Asylum Fun Run, which establishes partnerships with local bar and grill establishments. After completing a casual run, the runners head to the local bar & grill for drinks, snacks and some camaraderie. The Runners Soul and the bar are promoted through the use of logo shirts, logo pint glasses and weekly specials for all participants. This event provides visual marketing for The Runner’s Soul and the bar, offers value deals for the runners, and creates a source of new customers for the local bar and grill partner.
A more intimate venue is our clinics and seminars where we invite in a service provider, such as, a podiatrist, physical therapist or nutritionist to educate the community. At these “The Doctor Is In” events the running general public can become acquainted with local service providers without a formal appointment. Often our runners become regular patients/customers of these partner businesses.
The most visible event has been the Brooks Cavalcade Bus of Curiosities. While hosting this national Cavalcade event, The Runner’s Soul created a carnival atmosphere with games, popcorn, hot dogs, Tate’s ice cream treats, free Caribou Coffee, Q’s BBQ snacks, runner’s stretching from Yoga’s Edge, massages from Mindful Massage, and the latest in bicycle offerings from The Wheel Thing Bicycle store.
Being a local small business, The Runner’s Soul is very connected to the small business movement and at every opportunity strives to partner with like-minded businesses in the local economy. Cross-marketed events benefit our store, the local businesses we partner with, and of course, our customers and our local economy.